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Chad Root

Chad Root


Chad is responsible for strategic oversight of client initiatives. His strength is sizing up opportunities and designing a game plan to achieve results. Prior to founding Spearhead in 2006, Chad was responsible for business management, sales and marketing at three mid-size manufacturing companies: Fast Heat, Freeman Company and Fremont Die Cut Products. In all three cases, he more than doubled sales while increasing gross margin. He accomplished this by closing the largest clients within each industry including Letica Corp, Denso Mfg, Pactiv, Genpak, General Motors, Frigidaire to name a few. Chad earned an MBA from Case Western Reserve’s Weatherhead School of Management and a B.S. in Architecture from The Ohio State University. He is currently serving as Treasurer and Continuing Education Director for the Northern Indiana Chapter of the American Institute of Architects.


Rick Horn, Strategy Consultant

Rick Horn

Vice President

Rick provides strategic consulting along with sales and behavioral change coaching. He works with assigned clients to oversee their strategy development and provide sales, marketing and coaching support for their growth initiatives. Complementing his activities with Spearhead, Rick is also the owner of Play Tall Consulting. A company that provides business and sales coaching to assist business leaders to accelerate their personal and company growth. Over three decades he held VP to CEO positions with five different manufacturing companies within the Truck Equipment and RV Industries. Including leading the Sales and Marketing of Supreme Industries in Goshen to a growth of 40 times in revenues. Rick earned a Bachelor’s Degree in Business from Hillsdale College and has earned recognition through the years as an aggressive “Street Smart” growth executive.



Abby Wier, Graphic Designer

Abby Wier


Prior to working at Spearhead Abby was employed as the Marketing/Graphic Design Specialist at the Greater Elkhart Chamber. Before that she worked at The Elkhart Truth in their graphic and marketing department. She also worked as a graphic designer for a magazine and a book publishing/software company. Her duties included designing entire campaigns for various events, logos, billboards, flyers, brochures, banners, postcards, web banners, and more. Abby brings over 19 years of experience in graphic design to Spearhead, including 11 years working in a Marketing Department and 5 years as a part time freelance designer for several local businesses and not-for-profit organizations. She is a graduate of Kendall College of Art and Design with a Bachelor of Fine Arts in Visual Communication.


Villing and Company Partnership

Our strategic alliance with Villing and Company enables us to provide world-class marketing communications. They are a team of specialists in the areas of branding, video, website development, print, PR, social media, and events.

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