by | Feb 13, 2020 | Marketing Directors Favorites, Marketing Strategy
3-Step Guide to Developing a Strategic Marketing Plan Continuous shifts in today’s business environment pose major financial threats to companies that do not prioritize developing a strategic marketing plan. Organizations that avoid planning for the future by...
by Chad Root | Feb 3, 2020 | Digital Advertising
Email is an important communication tool that people are using more and more every day, for both personal and business use. Unfortunately, studies show that 91% of all email sent is actually SPAM! Thankfully, most of us have some sort of spam-blocking process going on...
by Chad Root | May 9, 2019 | Digital Advertising, Website Design and Development
Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...
by Chad Root | May 9, 2019 | Marketing Strategy
Funnels to Flywheels! Take your marketing to the next level. New-Look Sales Process At Spearhead Sales and Marketing, we focus on helping our customers optimize their sales and marketing efforts through strategic planning and marketing automation. It’s about the big...
by Chad Root | May 9, 2019 | Marketing Directors Favorites, Marketing Strategy, Website Design and Development
Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...
by Chad Root | Apr 15, 2019 | Digital Advertising
Using Instagram Like a Boss! It’s safe to say that if you’re not on social media, you’re really not advertising your products or services at all. It may be even safer to say that if you’re not advertising on Instagram, there’s no way your business or personal brand...
by Chad Root | Mar 20, 2019 | Branding, Marketing Directors Favorites, Marketing Strategy
You’ll thank us later. Imagine: vacationing on a sandy beach and splashing around in crystal clear blue water. The sun is shining. There’s a calm breeze blowing. Ah. Sounds nice. Wake up! You’re a business owner! You don’t have time for dreams, vacations, or warm...
by Chad Root | Mar 15, 2019 | Branding, Digital Advertising, Website Design and Development
Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and current clients....
by Chad Root | Mar 3, 2019 | Marketing Strategy
There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales expertise...
by Chad Root | Mar 2, 2019 | Marketing Strategy
A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...
