by Chad Root | Feb 6, 2017 | Digital Advertising
Let’s face it, digital advertising is complicated and it’s hard to get straight answers. We’ve found an all-in-one tool that we’re moving forward with because it allows us to test and measure with small budgets and scale with bigger budgets. It’s called AdRoll and...
by anitas | Oct 19, 2022 | Marketing Directors Favorites, Website Design and Development
Understanding The Website Creation Process Creating a compelling website begins long before the design phase. A high-performance website requires research, planning, and clear, measurable goals. Breaking down the process into steps ensures that your website’s...
by anitas | Apr 30, 2021 | Marketing Strategy, MarTech
If you haven’t viewed our previous post on: “The Strategy Behind Best Google Pay-Per-Click Ads” – we highly recommend you check out that post before jumping into how to calculate Google PPC (Pay-Per-Click) direct ad spend. Introduction: How to...
by anitas | Apr 9, 2021 | Digital Advertising, Marketing Strategy, MarTech
The Best Strategy Behind Google Pay-Per-Click Google, aka Alphabet company, has some of the best and most crucial web services and tools available for individuals, small businesses, or large corporations looking to make a strong digital presence. No matter the size,...
by anitas | Jan 12, 2021 | Digital Advertising, Featured Work, Marketing Directors Favorites, Marketing Strategy, Markting Automation, MarTech, Ontraport
In bringing a valuable product or service to the marketplace, how you engage with your consumer matters. As a result of Covid-19, it has become increasingly difficult to interact via face-to-face communication. Fortunately, the advancement of marketing automation...
by | May 28, 2020 | Branding
As consumers, we are introduced to thousands of brands and brand messages in our lifetime. Companies that resonate are the ones that have strategically focused their brand style, identity and messaging to generate trust among their target audiences. The most...
by | Apr 29, 2020 | Marketing Directors Favorites, Marketing Strategy
Free Download: Marketing Solutions Resource Guide Download our marketing solutions resource guide, complete with best practices, resources and tactics to help you overcome your marketing problems and optimize your digital presence. When it comes to branding,...
by Chad Root | Apr 28, 2020 | Digital Advertising, Marketing Directors Favorites
A campaign is only as good as its outcome. How do you know if a campaign’s performance is up to par so that you get the return on investment you expect? Google Campaign URL Builder is a helpful tool that helps track each link you use in your campaign – even if that...
by Chad Root | Apr 27, 2020 | Digital Advertising, Uncategorized, Website Design and Development
If you aren’t already using Google Tag Manager to track all of your analytics, you need to start now! Here’s why…. Sal What is Google Tag Manager? According to Google: Google Tag Manager is a tag management system (TMS) that allows you to quickly...
by Chad Root | Mar 23, 2020 | Digital Advertising, Marketing Directors Favorites
Utilizing ONTRAPORT for Drip Marketing Campaigns We met ONTRAPORT’s founder back in 2008. Back then, we were using Salesforce.com to organize contacts and manage our client’s sales pipelines. However, when it came to sending list-based emails, we were...
