Specialties Include Architectural Products, Advanced Manufacturing and Motorized Vehicle Industries.
So, let’s get right to the point. What makes Spearhead different is how we help align marketing with sales. First and foremost we paint a bulls-eye on selling whatever it is you have to sell, and then devise a creative plan to deliver those sales on the end of your marketing spear.
“We help you evaluate your point A, determine your point B and Spearhead the sales and marketing investments to get you there. We are hands-on consultants with the execution to back it up.”
Chad Root, President of Spearhead Sales & Marketing
When you hire Spearhead, you will get clear brand picture with a SM-art Sales & Marketing Plan, an organized process for nurturing contact relationships and a sales process designed to land bigger and better deals. We are working consultants with the execution to back it up through our alliance with TaigMarks, Effect Web, Office AutoPilot and The Whale Hunters.
We used to utilize an ad agency. Then, we partnered with Spearhead because we needed a firm that would learn our business inside and out, so they could help us grow
- not just sell us marketing materials and advertising.
Martin Heiny, President
Grabill Cabinet Company
Another big difference is that we are not an ad agency. We’re a close-knit “village” of specialized companies bringing you complementary capabilities to improve your return on marketing and sales investment.
Let’s talk about that “village” idea a little. Each of our companies brings its own unique brand of expertise in sales, marketing and web technology to the customer’s table. And Spearhead pulls it all together synergistically to deliver the tools, systems and creativity to grow your business.
Spearhead Sales & Marketing supplies the sales expertise, consultative skills, practical sales tools and systems for the village. The branding/communications team at TaigMarks Inc. crafts the message, makes it look great, sound excellent and delivers it to the marketplace in a creative way. Effect Web Agency is the cutting-edge-internet-savvy-guru group who stay on top of everything in the fast-moving web marketing arena.
Why do so many agencies forget the real reason companies need marketing support? No, it’s not to gather advertising awards (albeit a nice side show). It’s to sell something! Yes, the famous ITSS principle, I’m sure you’ve heard of that.
Marketing’s purpose (and thus ours) is to support the sale of whatever stuff our clients are in business to sell. Pretty materials without a motivating, easy-to-consume sales story won’t achieve the prime objective. Likewise, dull stuff that delivers a great message but never gets read because it’s, well…BLOODY DULL…still won’t achieve the objective.
As we said at the beginning, what makes Spearhead Sales & Marketing different (and better) is how closely we align marketing with sales. We dive deeper into our client’s business than most traditional agencies and sales trainers. Our hard working villagers deliver creativity, but also bring accountability for results that can only come from digging out a better understanding of what really generates sales for your organization.
Besides offering specialized village folk, Spearhead makes useful business-powering tools and services available to our clients.
Many of our clients sell to other businesses where the sales process can be lengthy and complex, in other words the ideal scenario for sales automation. Office AutoPilot Pro manages your leads and generates an automated marketing process, keeps you in contact with leads and monitors their interest and activity for you.
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More about automated marketing
When you’re part of the Spearhead village you can call on our sales/marketing/web experts to come to your office (ours is pretty nice as well) or other location to lead workshops tailored to your company needs.
More about Spearhead workshops
When you have prospects that represent a large chunk of your company’s potential income the sales process is a little different (and a tad more important) than those smaller order-taking accounts. As certified members of the Whale Hunters we can bring you proven sales training methods to close bigger deals and snag bigger customers.
More about Whale Hunters sales training
