80% of leads are never followed up on.
45-65% of leads buy within 6-18 months
of their initial search.
Most sales people give up after two attempts.
Most purchases occur after 7-12 solid interactions.
Even with the best intentions, lead follow-up takes a second fiddle to a bird in hand. The outcome is feast and famine. Marketing automation is the answer.
Terms like Lead Generation, Lead Capturing, Lead anything are misguided. Leads are names on paper. We help clients open up new relationships.
“Spearheaders” Member Knowledge:
“Spearheaders” Book Club Suggested Reading:
- The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day (The Ken Blanchard Series) by Tim Templeton, Ken Blanchard and Lynda Rutledge Stephenson