by Chad Root | Feb 12, 2019 | Events & Presentations
Your Buyer’s Journey – Gain Visibility with Custom Objects Ontrapalooza 2018...
by Chad Root | Jan 16, 2019 | Digital Advertising
New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...
by Chad Root | Jan 16, 2019 | Digital Advertising
Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...
by Chad Root | Jan 16, 2019 | Digital Advertising
A business associate tells the story about how as a kid, he played hide-and-go-seek with his siblings. Most of the time, he scurried to the best hiding place possible as one of his sisters or brothers counted and then announced, “Ready or not, here I come.” Because...
by Chad Root | Jan 16, 2019 | Digital Advertising
Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list brokers utilize research and lots...
by Chad Root | Jan 16, 2019 | Digital Advertising
If you were an artist and you wanted to sell your paintings, would you rent a booth at a pharmaceutical convention or at an arts and crafts show? Of course, you’d select the arts and crafts show. Because it’s where your buyers hang out. The same principle applies to...
by Chad Root | Dec 17, 2018 | Events & Presentations
AFS Conference 2018 If you’re looking for a way to systematically identify and develop key relationships, this presentation will get you well on your way to to meeting that goal. Create a content map and experience for the buyer journey while setting conversion goals...
by Chad Root | Dec 4, 2018 | Digital Advertising
Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...
by Chad Root | Nov 30, 2018 | Website Design and Development
Show people what you do, how you do it, and how it affects your customers. Here are 10 motivations to consistently publish your work: Cement your brand by showing the results of your work. Help people understand how to use your products or services. Tell a story with...
by Chad Root | Nov 19, 2018 | Digital Advertising
Why Not Buy Leads on LinkedIn? Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list...
